Research is king! Try to become as knowledgeable as you can on a topic. It shows in your writing. If you want to sound like an expert, then you will have to research and become one. Readers can easily pick up content that isn’t well researched.
Thanks for this information article! I’ve always thought research was the cornerstone of good ghostwriting because most readers can tell when your faking confidence and when you actually know what your talking about. And I’ve gotten to apply that on a (much) smaller scale to ghostwriting blog posts about Bitcoin IRAs, diabetes management, and other topics I don’t have much background in. After reading your experience, it makes sense to apply that same principle to book-writing and I think I’ll give it a try. Thanks again!